PRICE TAGS FOR BIOCOOP

  • Customer: Barcook Bakery
  • Solution: Zenius

Price tag printing in accordance with European regulations on food information labeling for consumers on fresh produce.

THE CHALLENGE: PRODUCE PROFESSIONAL-LOOKING PRICE TAGS QUICKLY AND EASILY FOR THREE STORES

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The  Biocoop  group is the market leader in France for the distribution of organic products and has experienced stunning growth in the last ten years.

Keen to create a professional image while complying with European regulations on food labeling for consumers, the managers of the three  CABA-Biocoop  stores in the Anjou region of France wanted to set up a new labeling solution for fresh produce.


THE SOLUTION: THE ZENIUS CARD PRINTER AND CARDPRESSO SOFTWARE FOR PRICE TAG PRINTING

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CABA-Biocoop previously used paper tags with or without lamination to present its products. “Today, our labels comply with applicable standards and look a lot more professional.

The cardPresso software  lets us create our own tags in a few minutes with the name of the product, its price, the European organic farming logo, a small product icon, and allergens! The system is easy to use and it doesn’t require any training,” explains Isabelle Leveugle.


THE RESULT: PRICE TAGS THAT ARE QUICK AND EASY TO PRODUCE AND A MULTIPURPOSE SOLUTION

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The  Zenius  printer began by producing over 100 price tags for the cheese section and about forty for the deli counter.

Today, the deputy director of the store customizes and prints about 15 labels per week for the three stores.

The store also produces cards containing customer information displayed in front of the tills, as well as staff ID badges showing their first name and an icon indicating the department they work in.

“The Evolis plastic card printer has the advantage of being more affordable for small sales networks like ours and very easy to use. And of course the result is of a very good quality.”

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EDIKIO – THREE NEW PRICE TAG SOLUTIONS

In March 2017, Evolis has launched three new all-in-one solutions for price labeling on plastic cards that meet the diverse needs of small, independent food retailers up to large retail outlets.

All Edikio solutions are comprised of card design software, a card printer, blank plastic cards and a print ribbon, enabling cards to be printed quickly and independently onto a plastic card. Price tags can thus be created at any time, directly at the point of sale, individually or in batches.

Evolis offers three solutions adapted to the needs of all food retailers:

Edikio Access, the affordable solution for single-sided card printing in credit card format for small volumes.
Edikio Flex, the flexible solution for printing price tags in long format as well as credit card format to fit different display needs.
Edikio Duplex, the advanced solution for double-sided and high-volume card printing. The reverse side allows for the display of information dedicated to the sales staff.
The printer operates just as easily as an office printer. The plastic cards and the print ribbon included in the Edikio pack are installed in a single gesture.

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