ELEGANT PRICE TAGS FOR SINGAPOREAN BAKERIES

  • Customer: Barcook Bakery
  • Solution: Zenius

An easy and qualitative printing solution for elegant price tags in bakeries.

THE CHALLENGE: PROPOSE A NEW SOLUTION TO ISSUE PRICE TAGS FOR SINGAPOREAN BAKERIES

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For the managing director of the Singapore based Barcook Bakery Group, Lih Cherng SIM, price tags displayed in the stores represent an integral part of the professional and modern image of the group.

Beforehand, all 10 stores printed their price tags on paper and laminated them. But the laminates peeled off easily and the cards needed to be replaced frequently.


THE SOLUTION: THE ALL-IN-ONE EVOLIS SOLUTION FOR THE ISSUANCE OF PRICE TAGS INCLUDING THE PLASTIC CARD PRINTER ZENIUS

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The managing director was already looking for a new solution to issue price tags when the Evolis distributor in Singapore presented the all-in-one solution for the issuance of price tags.

In 2015, Barcook Bakery purchased the solution from Evolis which included the plastic card printer Zenius, a card design software and consumables.

This system would enable them to issue professional plastic price tags directly in the store within a few minutes.


THE RESULT: ELEGANT AND EASIER TO CLEAN PRICE TAG FOR REINFORCED BRAND’S IMAGE

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Through the cardPresso software, Barcook Bakery can now personalize its price tags with their corporate green color, the company logo and the corporate font.

All price tags are designed and printed at a central level. The tags are printed on the front side with text in white color and contain an icon of the product.

Around 30 to 60 price tags are edited every two months for each store.

“The previous price tags were easily spoiled. With the Evolis solution, the tags are much easier to clean and the printing quality is very satisfying,”

Lih Cherng  Managing director

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EDIKIO – THREE NEW PRICE TAG SOLUTIONS

In March 2017, Evolis has launched three new all-in-one solutions for price labeling on plastic cards that meet the diverse needs of small, independent food retailers up to large retail outlets.

All Edikio solutions are comprised of card design software, a card printer, blank plastic cards and a print ribbon, enabling cards to be printed quickly and independently onto a plastic card. Price tags can thus be created at any time, directly at the point of sale, individually or in batches.

Evolis offers three solutions adapted to the needs of all food retailers:

Edikio Access, the affordable solution for single-sided card printing in credit card format for small volumes.
Edikio Flex, the flexible solution for printing price tags in long format as well as credit card format to fit different display needs.
Edikio Duplex, the advanced solution for double-sided and high-volume card printing. The reverse side allows for the display of information dedicated to the sales staff.
The printer operates just as easily as an office printer. The plastic cards and the print ribbon included in the Edikio pack are installed in a single gesture.

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