HARMONIZED LABELING FOR A FISH COUNTER

  • Customer: Philippe Germond – Manager of the Super U supermarket, France
  • Solution: Primacy

Find out how the Les Justices branch of the “Super U” supermarket in Angers adopted the Price Tag solution to harmonize its display labeling.

THE CHALLENGE: FACILITATE, HARMONIZE AND OPTIMIZE THE PRICE TAGS’ UPDATE

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In the mass distribution field, the price fluctuation, the products’ origin and the variation of supplies complicate  price tags ‘update for the food products.

In order to streamline the  price tags’ management , a supermarkets’ director has set up an  innovating solution .

Using the  Primacy plastic card printer  provides to the section’s sellers many advantages to update on daily basis.


THE ANSWER: AN INGENIOUS DUAL-SIDED LABELING SYSTEM WITH EVOLIS PRIMACY

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Very compact, the printer is set up close to the counter and provides an instant update. Thanks to the integrated database, Primacy provides an important time-saving where the modifications are computerized right before the printing.

The fish and seafood section uses  dual-sided plastic cards :

Front:  Besides, the denomination of the product and the price, the display includes the scientific name of the fish in Latin, the fishing method used as well as the geographical fishing area; all of this in  accordance with the European regulation .

Back: For the seller, many useful information can be printed such as a barcode or a price look up code for an immediate capture on the scale.


THE RESULT: RESPONSIVENESS, TIME-SAVING AND REINFORCED BRAND’S IMAGE

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The solution enables the teams a real time-saving every day, whether in the updating or in the tag’s cleaning. The plastic card has a smooth surface that ensures a complete hygiene.

“With price tags that are more appealing and of high-quality printing, our fish section displays a standardized and neat layout that improves the overall customer experience”

Philippe Germond Director of the supermarket, Super U Les Justices

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EDIKIO – THREE NEW PRICE TAG SOLUTIONS

In March 2017, Evolis has launched three new all-in-one solutions for price labeling on plastic cards that meet the diverse needs of small, independent food retailers up to large retail outlets.

All Edikio solutions are comprised of card design software, a card printer, blank plastic cards and a print ribbon, enabling cards to be printed quickly and independently onto a plastic card. Price tags can thus be created at any time, directly at the point of sale, individually or in batches.

Evolis offers three solutions adapted to the needs of all food retailers:

Edikio Access, the affordable solution for single-sided card printing in credit card format for small volumes.
Edikio Flex, the flexible solution for printing price tags in long format as well as credit card format to fit different display needs.
Edikio Duplex, the advanced solution for double-sided and high-volume card printing. The reverse side allows for the display of information dedicated to the sales staff.
The printer operates just as easily as an office printer. The plastic cards and the print ribbon included in the Edikio pack are installed in a single gesture.

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